The design for Capital University's Website was based on months of research, strategy, and visual exploration, all completed at Ologie, with many people involved. On the home page, the global navigation is bucketed by audience. This allows the user to experience only the content that is relevant to them. Information that might be for all audiences, or might not fit into any of our audience categories would be accessible from the home page. For example, athletics information has broad appeal across our target groups.
The landing page for each audience is a distinct interactive area, tailored to their tendencies. Each landing page delivers the Capital story with glimpses of information—told using familiar tools.
The content for future students has embedded YouTube videos, a feed from Flickr, and other highly interactive content that helps the audience discover Capital. Content can link out to host sites, allowing users to leave comments and have discussions.
The interactive content for parents gives them an opportunity to explore Capital by addressing common questions in an easy-to-navigate format.
For alumni, the interactive content gives them the opportunity to reminisce and see what's changed at Capital, post comments of their memories, and easily donate to the University.
The primary content, specific to each audience, is available through the links in the middle column. When clicked, the relevant content replaces the interactive content.
The images below show one of the initial concepts for a Capital University Advancement piece that would communicate to a wide range of audiences: Faculty, Staff, Students' Parents, and Donors (both institutional and individual).
The purpose of the print communication piece is to say “Thank you!” to Capital donors, to show the impact of a gift, to show progress against campaign goals and/or set the stage for campaigns to come, to celebrate the donor community, to reinvest and inspire donors so they are inclined to give again, and lastly, to ask for a gift.
Work done while working at Ologie.
Credits:
Design–Keith McDaniel and Amanda Buck
Creative Direction–Jeff Packard