This book was the first designed of the "Ologie White Book" series. Each of these books discuss Ologie's point of view on each of their capabilities: Naming, Identity, Interactive, Photography, Production, Research, and Video & Film. This book was their Naming POV.
The book begins by demonstrating the significance of a brand name and it's legal protection. It defines the different types of intellectual property, what naming should do for a brand, and the 5 steps of Ologie's naming process. Lastly, it goes through some of the best practices to keep in mind during the naming process.
Work done while working at Ologie.
Credits:
Design–Amanda Buck
Creative Direction–Bev Bethge